"Business is
IT" - The future of IT in the Enterprise
Session
Details
October the 30th
- morning & afternoon
With the continued
commoditization of the classic IT, we have been experiencing a heated
debate regarding the importance of IT as a business driver. Many
articles, pioneered by “IT Doesn’t matter” by Nicholas G. Carr
published by Harvard Business Review in 2003, claimed that IT became
just like any other utility (electricity, telephone, etc.) and
therefore its effect on the business, especially when it comes to
providing differentiation and growth, is minimal. In this year’s
conference, we will discuss and present how modern IT, using many of
the state-of-the-art trends that are sometimes wrongly associated only
with the consumer world, are shaping today’s and tomorrow’s businesses,
and are promising a bright future of distinctive advantage and
continued growth to businesses that adapt early.
Session
3.1: The Metaverse: IT's a Virtual World where Community,
Creation, and Commerce merge
Presenters:
Dr. Yesha Sivan, Director of Israel Innovation Labs, Microsoft
Eyal Levin, Technical Sales Manager for the Software Group in IBM Israel
Q&A panel:
Dr. Yesha Sivan, Eyal Levin
Innovative businesses have started leveraging the fast growing world of
the consumers’ metaverse for their business needs. Businesses
that are deeply rooted in the “traditional way” are beginning to see
the value of operating significant parts of their business in a virtual
manner. In this session, we will provide a review of this new
business IT trend, the technologies involved and the business
opportunity it presents to innovative businesses. The session
will cover the theory as well as some fascinating examples of how
businesses leverage the metaverse today and how they plan on leveraging
it in the future.
Session
3.2: Enterprise knowledge 2.0 - and beyond
Presenters:
Dr. Alon Hasgall, Bar Ilan University, Derby University, Holon
Institution of Technology, Founder and Director of Vanola Ltd,
Co-Founder of MavinIT
Ariel Tikotzki, Knowledge Management Manager, Small Business,
New Development Group, SAP
Q&A panel:
Dr. Alon Hasgall, Ariel Tikotzki
Web 2.0 applications and technologies are to be found in many
enterprises worldwide. Yet, the road to real Enterprise 2.0 endorsement
is long and bumpy, as some of underlying principles of Enterprise 2.0
seem to contradict with current organizations’ values and deep rooted
norms. For example, most activities in large organizations are dictated
in a top-down, tree-like manner, while Web 2.0 mandates emergent, flat,
network-based nature of activity initiation and conduct. In this
session, we will cover how businesses leverage web 2.0 technologies in
order to gain the upper hand when it comes to managing the biggest
asset of the business, its enterprise knowledge. The session will
cover the theory and practice of this cutting edge trend.
Session
3.3: Why employees want the same cool tools as their children
Presenters:
Dr.
Yoelle Maarek, Director of Google Haifa Engineering Center
